Alexander Harold | Age: 22 | Hometown: Buffalo, New York
Tell us who you are and what you do!
I am a 22 year old director, photographer and video editor for Haute La Vie. I started out young working with cameras and film because my father was really into it. We traveled around a lot back then and we always recorded everything with our old fashion VCR camcorder. As I got older, I began to develop my own style and eventually took it to the next level.
I’m currently attending Erie County Community College for Communication/Digital Media as a full time student. While in college, I created a brand for myself called CreativeConnect where I create different types of visuals, from music videos, commercials, movies and photoshoots. I took a year off from school, but was still interested in going further with my craft. I began doing freelance work with my good friend, Denzel Williams. He taught me a lot, especially the business side of things. Once I returned to school I got in contact with Shawn Patterson, the CEO of Haute La Vie. We worked on small stuff to build the work relationship and I was offered a position to be their Director of Photography. It has been history ever since!
What is the inspiration for your work?
“I base my style off of keeping everything organic and real.”
I am inspired by moments in time. Video content comes out amazing when you have the best blend of moments. For example, the more the client is happy and comfortable with you the more you will get a genuine smile or the more that the ocean waters in the scene rage the more interesting it will look. These moments all at the right time create the perfect tone for the viewers, keeping their attention. I base my style off of keeping everything organic and real.
What would you say to prevent an upcoming artist from making the same mistakes you have made?
“You will only roam around if you don’t know where you’re going.”
Have balance and seek guidance.
Life is such an unpredictable thing. Stuff happens and you can’t let it affect you or your work flow. Keeping balance mentally will help you work better under time crunched situations or stressful tasks. Maintaining balance will also help so you don’t overload yourself. The most important thing is seeking guidance. You will only roam around if you don’t know where you’re going. Finding someone who knows the path or has walked the path you want to take makes everything easier.
What obstacles have you faced as a Black Artist/Business Owner?
“It took time and guidance to build my brand.”
I’ve been through a bunch of pitfalls, but the ones that stick out the most to me are building structure and the lack of knowledge. It was hard getting to the point I’m at now. It took time and guidance to build my brand. I used to stress about why I couldn’t get bigger gigs. From my lack of knowledge about how the business works and the structure that it needs, I wasn’t progressing.
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