This summer has been a very interesting one in hip hop to say the least. With numerous hip hop heavyweights such as Jay Z, 2 Chainz, 21 Savage, Young Thug, and DJ Khaled all dropping recently, the summer has been flooded with new music. However, from a marketing perspective, one of the more interesting projects was Pretty Girls Like Trap Music. 2 Chainz strategically rented out an old home along the outskirts of Atlanta, Georgia, better known as “The Pink Trap House.” The house received a great amount of attention drawing a ton of guests and a disturbing amount of traffic for the neighborhood as well. He even turned the house into a free HIV testing facility before later having the house closed down for new tenants. The house was a great highlight for the culture to say the least.
As for the album, it also made a great impact in hip hop debuting at No. 2 on the Billboard charts. It’s arguably 2 Chainz’ strongest project since his debut album Based On a True Story. Chainz even went on to say that it was his best work to date. The album carries an energetic vibe with great trap records all throughout with highlights such as “Good Drank,” “It’s A Vibe,” “Rolls Royce Bitch,” and “Trap Check.” However, 2 Chainz changes the tempo and theme of the album with the last song being “Burglar Bars” featuring Monica. While most of the records on the project are high energy, good vibe songs, Chainz takes a more personal approach for the last song as he reflects on his life and journey. Overall, Pretty Girls Like Trap Music is a great listen and it’ll be interesting to see what 2 Chainz has in store next.